Google Analytics 的一个重大升级,增加多数据分析 | A Major Upgrades of Google Analytics With Multi-line Graph
昨晚Google官方了发布了和升级了Google Analytics分析工具,新的工具可以让我们同时比对两种不同的数据,通过对比我们可以分析这两种数据是如何相互关联的。比如,可以分析对比某种访问带来的流量(比如adwords的流量)和网站本身平均流量。同时个Google还发布了新的图表来表现这一切。不过新的工具现在好像还仅限于英文版,而且还是在Beta阶段。Google 原话:
We've also added the new Multi-line Graph beta feature that graphs two different metrics against each other over time. This feature provides more insights about visitor trends by opening up more options to compare different metrics to each other. For example, you can compare the number of visitors vs. bounce rates for a certain week, or see whether visitors who come to a website through AdWords spend more or less time on the site than visitors overall.
同时要应用这一功能,Google升级了原来的Javescript 库“urchin.js”到新的"ga.js" Google 说新的代码更轻便,而且更适用于未来将要发布的新功能(会是什么呢?猜想可能会像Clicktale一样吧),同时新库还兼容,并保存了之前库的特性。但是新旧两种Code不能在同一页并存。Google 原话是这么说的
The new Google Analytics tracking code (ga.js) has been launched and is now available for you to use when you set up a profile. Installing the lighter ga.js code snippet instead of the old tracking code (urchin.js, "legacy") lets you take advantage of upcoming advanced features and sophisticated reporting while keeping the reliable tracking capabilities of urchin.js. For these reasons, we recommend installing ga.js instead of urchin.js. For more information on the new ga.js code, including information on migrating over from "urchin.js," Please note that ga.js and urchin.js will not work if placed on the same page together.
同时Google还发布了两个PDF文件来讲解这种新库(英文) Tracking Code Migration Guide Switching from urchin.js to ga.js, 和 Installing and Customizing the Google Analytics Tracking Code
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